Free SEO tools are very helpful for beginners. You must have built your website, published a few blog posts, and waited… and waited. But your traffic graph looks like your ECG during a nap, completely flat. If you are searching for some free SEO tools, this is the place where you can get to know about them.
Don’t worry! Every Indian blogger and entrepreneur has gone through the same problem. But I have some good news for you. You don’t need expensive subscriptions to start your SEO journey. You need the right free SEO tools to help you find keywords, optimize pages, and track results.
In this article, I’m sharing some best free SEO tools you should use. These tools have helped me and thousands of Indian site owners rank higher on Google, and they all all free to use.
Why Free SEO Tools Are a Game-Changer for Indian Website Owners
Suppose you are a new blogger which are mainly students or a college-going student. They don’t have that much money to spend on costly paid tools to start their SEO journey. Some tools are free to use and very effective for small businesses or blog websites.
Free SEO tools can help you with these four key points.
Research keywords your audience is searching for
Fix technical SEO issues before they become a nightmare
Analyze competitors without hiring an agency
Improve your site step by step
You can always upgrade when you start earning. But until then, these tools are your best friends.
1. Google Search Console
Primary Use: Track website performance & indexing
Google Search Console is a very useful free tool. It helps to show the technical issue shows the errors, and how to fix them. Also, help in the indexing of any URL.
What You Can Do:
- See which keywords are bringing traffic.
- Submit sitemaps and request indexing.
- Fix crawling or indexing errors.
- Monitor mobile usability issues.
Pro Tip: Check the “Performance” tab to find what queries your site already ranks for. Update those pages to improve rankings even further.
2. Google Keyword Planner
Primary Use: Keyword research
While it’s officially for advertisers, Google Keyword Planner is perfect for finding keyword volumes, trends, and competition levels — completely free.
Features Bloggers Will Like:
- Location-based data (target India or specific cities)
- Seasonal keyword trends
- Keyword ideas from your competitors’ URLs
Secondary keywords naturally included: keyword research tool, search volume checker.
3. Ubersuggest
Primary Use: Keyword research & site audits
Neil Patel’s Ubersuggest offers solid free features for beginners. However, there is a limit to free searches.
What You’ll Like:
- Keyword suggestions with search volume
- Domain overview (see your competitors’ top pages)
- Basic SEO audit with health score
Personal note: When I started my first blog on “budget travel India,” Ubersuggest helped me discover long-tail keywords like “cheap Goa hotels with family.” That article still brings traffic!
4. Google Analytics
Primary Use: Traffic analysis & behavior tracking
No SEO strategy is complete without understanding what visitors do on your site. Google Analytics shows:
- Which pages do users visit the most
- Bounce rate & session duration
- Geographic data (see your Indian audience breakdown by city!)
Fun Fact:
I discovered 40% of my blog’s readers were from Tier-2 cities like Jaipur and Indore — so I started creating more region-specific content.
5. AnswerThePublic – Discover Questions People Ask
Primary Use: Content & FAQ ideas
AnswerThePublic visualizes questions real users ask about any topic. Type a keyword like “digital marketing” and see popular questions like:
- “How does digital marketing work?”
- “Which digital marketing course is best in India?”
Perfect for creating blog posts, FAQs, or social media ideas!
6. SEOquake – Quick Page & SERP Analysis
Primary Use: On-page & competitor analysis
SEOquake, a free browser extension by SEMrush, lets you:
- Audit on-page SEO elements
- Compare multiple domains in SERPs
- Export data for offline analysis
You can quickly compare page metrics like word count, keyword density, and backlinks when researching competitors.
7. Google PageSpeed Insights
Primary Use: It helps to check and improve website speed.
It checks your website performance on mobile and desktop and scores it from 0 to 100, and also suggests actionable improvements.
Top Fixes It Recommends:
- Compress images
- Reduce unused JavaScript
- Enable text compression
8. Google Trends
Google Trends helps you identify trending topics across India. This will help you to write your content that attracts massive traffic.
Final Thoughts
Free SEO tools are more than enough to launch and grow your website in the early stages. They help you research keywords, optimize content, monitor performance, and fix technical issues. You don’t need to spend thousands of rupees on paid tools to succeed in SEO. These free SEO tools are powerful, reliable, and perfect for websites trying to climb Google rankings.
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